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Dynata Global
New York City, NY, United States
6 days ago
Dynata Global
New York City, New York, United States
6 days ago

Description

Dynata has an exciting opportunity for a data-driven Growth Marketing Manager, Americas.  Reporting to the Director of Marketing, Americas, this role will be responsible for defining and optimizing a modern account-based marketing (ABM) program that creates regional and personalized customer buying experiences.  With a strong focus on the company’s strategic growth initiatives in the AMER region, the growth marketing manager will develop and drive modern, integrated marketing campaigns and their underlying processes to penetrate and grow one of the company’s most strategic customer segments.  They will work cross-functionally to oversee and determine the optimal marketing mix for the development and execution of end-to-end, ABM programs that help convert, expand, and accelerate this customer segment.

In coordination with the global digital marketing team, you will be responsible for flawlessly executing regional, integrated ABM campaigns for AMER’s key accounts that achieve desired results and positively impact sales growth. In the role, you must be able to work and adapt in a fast-paced environment and possess strong technical and communication skills.

RESPONSIBILITIES

Responsibilities include the development and management of all growth marketing activities with a focus on growing Dynata’s customer base.

  • Design sales-driven, targeted, personalized, and integrated ABM campaigns, collaborating with cross-functional teams to create and deliver program materials, including, but not limited to, campaign messaging, contact acquisition, targeted segmentation, and personalized assets and collateral.
  • Test and optimize campaign activities to maximize ROI and make data-driven decisions by measuring campaign performance and KPIs.  Develop recommendations to improve/optimize campaign performance.
  • Proactively engage with the direct sales teams in a regular cadence to coordinate, communicate, and optimize the impact of all marketing activities to drive pipeline and velocity.
  • Monitor progression of inbound leads to ensure optimal lead flow and timely follow up with Field Sales and Business Development teams.
  • Assist in creating and utilizing content to directly address buyer’s needs at each stage of their journey by amplifying content through multi-channel digital, social, event and content marketing campaigns to build thought leadership, create demand and generate sales pipeline

SKILLS & ATTRIBUTES

  • Bachelor’s degree required, Major in Business and Marketing desirable
  • 5+ years B2B digital marketing or Ad Tech experience; ABM experience is required
  • Deep working knowledge of marketing and reporting tools such as MS Dynamics 365, Demandbase (Engagio), and Power BI
  • Hands-on multi-channel marketing experience, including digital, social, event and content marketing
  • Enthusiastic, proactive, and innovative self-starter with excellent verbal and written communication skills
  • Proven history of partnering with sales teams to drive a culture of collaboration and direct communication
  • Strong project management experience, particularly running large projects with cross-functional teams
  • Knowledge of market research practices and techniques is considered a plus

U.S. EMPLOYMENT CONDITIONS:

  • For the  safety of  our employees and clients Dynata requires all U.S. employees to be vaccinated unless you qualify for an approved exemption.   If hired, you will be required to provide proof that you have received the COVID-19 vaccine or you will need to work with HR to request a religious or medical exemption.

Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach that encompasses 62+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific. For more information, visit www.dynata.com.

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer

OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity



Job Information

  • Job ID: 59209596
  • Location:
    New York City, New York, United States
    San Francisco Bay Area, California, United States
    Lehi, Utah, United States
    Dallas, Texas, United States
    Shelton, Connecticut, United States
  • Position Title: Growth Marketing Manager, Americas
  • Company Name: Dynata Global
  • Industry: Marketing/Marketing Research Supplier
  • Job Function: Marketing Analytics
  • Job Type: Full-Time

Please refer to the company's website or job descriptions to learn more about them.

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